Boomer marketing : selling to a recession resistant market / Ian Chaston.
By: Chaston, Ian
.
Material type: 
TextPublisher: London : New York : Routledge, 2009Bibliography: Includes bibliographical references and index.Description: xii, 265 p. : ill. ; 24 cm.ISBN: 0415489628 (hbk.); 0415489636 (pbk.); 0203876393 (ebk.); 9780415489621 (hbk.); 9780415489638 (pbk.); 9780203876398 (ebk.).Subject(s): Market segmentation -- United States | Target marketing -- United States | Middle-aged consumers -- United States | Baby boom generation -- United StatesDDC classification: 658.8/04 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.804 C389 2009 (Browse shelf(Opens below)) | Available | 34284003710159 |
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Includes bibliographical references and index.
Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'.
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