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Switch : how to change things when change is hard / Chip Heath and Dan Heath.

By: Heath, Chip.
Contributor(s): Heath, Dan, 1973-.
Material type: TextTextPublisher: New York : Broadway Books, c2010Edition: 1st ed.Description: 305 p. ; 22 cm.ISBN: 9780385528757; 0385528752.Subject(s): Change (Psychology)DDC classification: 303.4
Contents:
Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going.
Summary: In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch "shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 303.4 H351 2010 (Browse shelf(Opens below)) Available 34284003709821

Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going.

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch "shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

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