Trade-off : why some things catch on, and others don't / Kevin Maney.
By: Maney, Kevin
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Material type: 
TextPublisher: New York : Broadway Books, c2009Edition: 1st ed.Bibliography: Includes bibliographical references and index.Description: xv, 217 p. ; 22 cm.ISBN: 9780385525947 (hbk.); 038552594X (hbk.).Subject(s): Technological innovations -- Economic aspects -- HistoryDDC classification: 338/.064 Summary: Shares insight into factors that influence why various companies and products are successful or unsuccessful, analyzing the dynamic between quality and cost and how it influences consumer decisions as demonstrated by the examples of leading businesses.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 338.064 M313 2009 (Browse shelf(Opens below)) | Available | 34284003708351 |
Includes bibliographical references and index.
Shares insight into factors that influence why various companies and products are successful or unsuccessful, analyzing the dynamic between quality and cost and how it influences consumer decisions as demonstrated by the examples of leading businesses.
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