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Inside the mind of the shopper : the science of retailing / Herb Sorensen.

By: Sorensen, Herb, 1944-.
Material type: TextTextPublisher: Upper Saddle River, N.J. : Wharton School Pub., c2009Bibliography: Includes bibliographical references and index.Description: xix, 227 p. : ill. ; 24 cm.ISBN: 9780137126859 (hardback : alk. paper); 0137126859 (hardback : alk. paper).Subject(s): Retail trade | Consumer behavior | Marketing | Stores, Retail -- Design and constructionDDC classification: 658.8/7 | 338.761
Contents:
The quick trip : eighty percent of shopper time is wasted -- Three moments of truth and three currencies -- In-store migration patterns : where shoppers go and what they do -- Active retailing : putting products into the path of shoppers -- Brands, retailers, and shoppers : why the long tail is wagging the dog -- The quick trip paradox : an interview with Unilever's Mike Twitty -- Integrating online and offline retailing : an interview with professors Peter Fader (the Wharton School) and Wendy Moe (University of Maryland) -- Multicultural retailing : an interview with Emil Morales, senior vice president of TNS Multicultural -- Insights into action : a retailer responds : an interview with Mark Heckman of Marsh Supermarkets -- Conclusions : the Internet goes shopping.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.87 So684 2009 (Browse shelf(Opens below)) Available 34284003708179

Includes bibliographical references and index.

The quick trip : eighty percent of shopper time is wasted -- Three moments of truth and three currencies -- In-store migration patterns : where shoppers go and what they do -- Active retailing : putting products into the path of shoppers -- Brands, retailers, and shoppers : why the long tail is wagging the dog -- The quick trip paradox : an interview with Unilever's Mike Twitty -- Integrating online and offline retailing : an interview with professors Peter Fader (the Wharton School) and Wendy Moe (University of Maryland) -- Multicultural retailing : an interview with Emil Morales, senior vice president of TNS Multicultural -- Insights into action : a retailer responds : an interview with Mark Heckman of Marsh Supermarkets -- Conclusions : the Internet goes shopping.

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