Million dollar website : simple steps to help you compete with the big boys--even on a small business budget / Lori Culwell.
By: Culwell, Lori.
Material type: TextPublisher: New York : Prentice Hall Press, 2009Edition: 1st ed.General Notes: Includes index.Description: xv, 271 p. : ill. ; 24 cm.ISBN: 9780735204416; 0735204411.Subject(s): Internet marketing | Electronic commerce | Web sites -- DesignDDC classification: 658.8/72 Online resources: Contributor biographical information | Publisher descriptionItem type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.872 C899 2009 (Browse shelf(Opens below)) | Available | 34284003707163 |
Includes index.
How to make your website compete with the big boys -- The big picture. What makes a good website? ; Define your audience ; Make your keyword list -- Research and discovery. Borrow from the best ; Find your stats ; Gather up your feedback and do some tests ; Triage -- (Re)Design and (re)development. Nail your site's structure ; Write killer content ; Design to please ; Get personal ; Add revenue with ads ; Home your homepage, test your site, and go live! -- Marketing, search engines, and advertising. Rev up for Search Engine Optimization (beginner) ; Advanced SEO ; Start your (search) engines ; Get the word out to drive traffic up ; Web development toolbox.
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