Googled : the end of the world as we know it / Ken Auletta.
By: Auletta, Ken
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Material type: 
TextPublisher: New York : Penguin Press, 2009Bibliography: Includes bibliographical references (p. [339]-372) and index.Description: xiv, 384 p. ; 25 cm.ISBN: 9781594202353; 1594202354.Subject(s): Google (Firm) | Internet industry -- United States | Web search engines -- United States -- History | Internet searchingDDC classification: 338.7/6102504 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 338.76102504 Au51 2009 (Browse shelf(Opens below)) | Available | 34284003706983 |
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| 338.7610053 Al542 2011 Idea man : a memoir by the cofounder of Microsoft / | 338.7610053 L587 2014 The new new thing : a Silicon Valley story / | 338.761006754 K636 2010 The Facebook effect : the inside story of the company that is connecting the world / | 338.76102504 Au51 2009 Googled : the end of the world as we know it / | 338.76102504 B734 2009 Inside Larry and Sergey's brain / | 338.76102504 D745 2011 I'm feeling lucky : the confessions of Google employee number 59 / | 338.76102504 Sco859 2008 Google / |
Includes bibliographical references (p. [339]-372) and index.
Messing with the magic -- Starting in a garage -- Buzz but few $'s -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims.
A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft.
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