The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff / Clara Shih.
By: Shih, Clara Chung-wai.
Material type: TextPublisher: Boston : Prentice Hall, c2009General Notes: Includes index.Description: xiv, 236 p. : ill., map ; 23 cm.ISBN: 9780137152223 (pbk. : alk. paper); 0137152221 (pbk. : alk. paper).Subject(s): Facebook (Electronic resource) | Business enterprises -- Computer networks | Online social networksDDC classification: 658.8/72Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.872 Sh616 2009 (Browse shelf(Opens below)) | Available | 34284003705811 |
Browsing Davenport Library shelves, Shelving location: Circulating Collection, Collection: Print-Circulating Close shelf browser (Hides shelf browser)
Includes index.
The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.
There are no comments on this title.