Guide to business planning / Graham Friend and Stefan Zehle.
By: Friend, Graham.
Contributor(s): Zehle, Stefan.
Material type: TextPublisher: New York : Bloomberg Press, c2009Edition: [2nd ed.].General Notes: Edition statement from jacket; At head of title: The economist.Bibliography: Includes bibliographical references and index.Description: 282 p. : ill. ; 26 cm.ISBN: 9781576603284 (alk. paper); 1576603288 (alk. paper).Subject(s): Business planningDDC classification: 658.4/012Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.4012 F915 2009 (Browse shelf(Opens below)) | Available | 34284003704723 |
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Edition statement from jacket.
At head of title: The economist.
Includes bibliographical references and index.
The business plan -- The business planning process -- Strategic planning -- Analysing the environment -- Analysing the firm -- Industry and competitor analysis -- Product and portfolio analysis -- SWOT analysis -- Generating strategic options -- Market analysis and strategy -- Market forecasting -- The operational plan -- Modelling the business -- Accounting principles -- Completing the financial statements -- Reviewing the financial statements -- Evaluating strategic options -- Funding issues -- Risk analysis -- Presenting the business plan and obtaining approval -- Implementing the business plan.
"A comprehensive guide to every aspect of preparing and using a business plan--newly updated and revised. New businesses and existing businesses fare better with well-thought-out plans. It is essential to have a good business plan to raise capital--either for a new venture to get additional capital or within most corporations for new initiatives or for accelerated growth"--Provided by publisher.
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