Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan & Calvin Jones.
By: Ryan, Damian
.
Contributor(s): Jones, Calvin.
Material type: 
TextPublisher: London ; Philadelphia : Kogan Page, 2009Bibliography: Includes bibliographical references (p. [269]-271) and index.Description: xii, 276 p. : ill. ; 25 cm.ISBN: 9780749453893; 0749453893.Subject(s): Internet marketing | Social media | Strategic planning | Marketing -- ManagementDDC classification: 658.8/72 Online resources: Table of contents: | Contributor biographical information | Publisher description | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.872 R953 2009 (Browse shelf(Opens below)) | Available | 34284003704673 |
Browsing Davenport Library shelves, Shelving location: Circulating Collection, Collection: Print-Circulating Close shelf browser (Hides shelf browser)
Includes bibliographical references (p. [269]-271) and index.
Going digital--the evolution of marketing -- Strategic thinking -- Your window to the digital world -- The search for success -- Website intelligence and return on investment -- E-mail marketing -- Social media and online consumer engagement -- Online PR and reputation management -- Affiliate marketing and strategic partnerships -- Digital media creative -- A lot to look forward to.
There are no comments on this title.