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Marketing today's academic library : a bold new approach to communicating with students / Brian Mathews.

By: Mathews, Brian (Brian Scott).
Material type: TextTextPublisher: Chicago : American Library Association, 2009Bibliography: Includes bibliographical references and index.Description: xv, 171 p. : ill. ; 23 cm.ISBN: 9780838909843 (alk. paper); 0838909841 (alk. paper).Subject(s): Academic libraries -- Marketing | Academic libraries -- Public relations | Libraries and students | Advertising -- LibrariesDDC classification: 021.7
Contents:
Do libraries need to advertise? : an introduction -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 021.7 M422 2009 (Browse shelf(Opens below)) Available 34284003688843

Includes bibliographical references and index.

Do libraries need to advertise? : an introduction -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.

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