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The mobile marketing handbook : a step-by-step guide to creating dynamic mobile marketing campaigns / Kim Dushinski ; foreword by Laura Marriott.

By: Dushinski, Kim, 1966-.
Material type: TextTextPublisher: Medford, N.J. : CyberAge Books/Information Today, c2009General Notes: Includes index.Description: xxix, 218 p. : ill. ; 23 cm.ISBN: 9780910965828; 091096582X.Subject(s): Telemarketing | Cell phonesDDC classification: 658.8/72 Online resources: Contributor biographical information | Publisher description
Contents:
The basics and the big picture -- Five steps to creating a dynamic mobile marketing campaign -- Legal issues and implications of mobile marketing -- Launching your campaign -- Marketing your mobile campaign -- Tracking your results -- Voice -- Text message campaigns -- Creating a mobile web presence -- Mobile web promotion strategies -- Social networking and mobile campaigns -- Proximity marketing -- More mobile methods -- Afterword: Moving ahead in mobile.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.872 D945 2009 (Browse shelf(Opens below)) Available 34284003331725

Includes index.

The basics and the big picture -- Five steps to creating a dynamic mobile marketing campaign -- Legal issues and implications of mobile marketing -- Launching your campaign -- Marketing your mobile campaign -- Tracking your results -- Voice -- Text message campaigns -- Creating a mobile web presence -- Mobile web promotion strategies -- Social networking and mobile campaigns -- Proximity marketing -- More mobile methods -- Afterword: Moving ahead in mobile.

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