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Toy monster : the big, bad world of Mattel / Jerry Oppenheimer.

By: Oppenheimer, Jerry.
Material type: TextTextPublisher: Hoboken, N.J. : Wiley, c2009Bibliography: Includes bibliographical references (p. 267) and index.Description: viii, 280 p. ; 24 cm.ISBN: 9780470371268 (cloth); 0470371269 (cloth).Subject(s): Mattel, Inc | Toy industry -- United StatesDDC classification: 338.7/688720973
Contents:
The Barbie war and the Handler-Ryan era -- Barbie's untold heritage -- A shocking cover-up -- From weapons of mass destruction to Barbie, and the knocking off of a German doll -- Putting the "Matt" in Mattel, and how the toymaker became a hotbed of aggressive hotheads -- Real-life Barbie dolls -- Horrific scandal, controversy, and the indictments -- A Civil War and a Hollywood romance -- A bloody tragic ending -- A drama princess and the Barad era -- "Miss Italian America" -- From "He-Man" to Home Depot -- A fearsome and firing diva and the great whistleblower debacle -- The Princess Diana Fiasco, praying for success, and Demi plays Barad -- Another whistleblower in the ranks, Toyland's worst acquisition, and the end of a reign -- Toy terror, the Bratz attack, and the Eckert era -- The processed cheese savior -- Barbie's aging, Eckert's making excuses, and the Bratz pack is booming -- Toy terror 2007 -- An outrageous apology -- "Like something out of The Exorcist" -- Keep it out of the news! -- Don't diss Barbie, and the toy trail of the century: Bratz vs. Barbie.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 338.7 Op55 2009 (Browse shelf(Opens below)) Available 34284003686839

Includes bibliographical references (p. 267) and index.

The Barbie war and the Handler-Ryan era -- Barbie's untold heritage -- A shocking cover-up -- From weapons of mass destruction to Barbie, and the knocking off of a German doll -- Putting the "Matt" in Mattel, and how the toymaker became a hotbed of aggressive hotheads -- Real-life Barbie dolls -- Horrific scandal, controversy, and the indictments -- A Civil War and a Hollywood romance -- A bloody tragic ending -- A drama princess and the Barad era -- "Miss Italian America" -- From "He-Man" to Home Depot -- A fearsome and firing diva and the great whistleblower debacle -- The Princess Diana Fiasco, praying for success, and Demi plays Barad -- Another whistleblower in the ranks, Toyland's worst acquisition, and the end of a reign -- Toy terror, the Bratz attack, and the Eckert era -- The processed cheese savior -- Barbie's aging, Eckert's making excuses, and the Bratz pack is booming -- Toy terror 2007 -- An outrageous apology -- "Like something out of The Exorcist" -- Keep it out of the news! -- Don't diss Barbie, and the toy trail of the century: Bratz vs. Barbie.

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