Rubies in the orchard : how to uncover the hidden gems in your business / Lynda Resnick ; with Francis Wilkinson.
By: Resnick, Lynda
.
Contributor(s): Wilkinson, Francis.
Material type: 
TextPublisher: New York : Doubleday, c2009Edition: 1st ed.General Notes: "The POM Queen's secrets to building brands and marketing just about anything."--Jacket; Includes index.Description: xx, 204 p., [8] p. of plates : ill. (chiefly col.) ; 22 cm.ISBN: 9780385525787 (hc : alk. paper); 0385525788 (hc : alk. paper).Subject(s): Marketing | Advertising | Value | BusinessDDC classification: 658.8 Summary: Lynda Resnick's marketing triumphs read like an encyclopedia of branding. In Rubies in the Orchard, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8 R312 2009 (Browse shelf(Opens below)) | Available | 34284003380292 |
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"The POM Queen's secrets to building brands and marketing just about anything."--Jacket.
Includes index.
Lynda Resnick's marketing triumphs read like an encyclopedia of branding. In Rubies in the Orchard, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them.
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