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Twitter power : how to dominate your market one tweet at a time / Joel Comm.

By: Comm, Joel.
Material type: TextTextPublisher: Hoboken, N.J. : Wiley, c2009General Notes: Includes index.Description: xix, 245 p. : ill. ; 23 cm.ISBN: 9780470458426 (cloth); 0470458429 (cloth).Subject(s): Internet marketing | Business communication | Online social networksDDC classification: 658.8/72 Summary: In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers.
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Includes index.

In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers.

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