Stirring it up : how to make money and save the world / Gary Hirshberg.
By: Hirshberg, Gary
.
Material type: 
TextPublisher: New York : Hyperion, c2008General Notes: Includes index.Description: xx, 204 p. ; 24 cm.ISBN: 9781401303440; 1401303447.Subject(s): Stonyfield Farm (Firm) | Success in business | Corporate profits | Green productsDDC classification: 650.1/2 | 338.7/637 | 658.4083 Summary: Hirshberg describes how he built a successful $300-million-per-year business by incorporating environmental principles and practices, and how other companies can accomplish this as well. He maintains that making a business green actually saves companies money in the long run, while boosting consumer loyalty and thus reducing advertising costs. Hirshberg illustrates his points with practical information and advice, as well as anecdotes from the early days of his yogurt company. Included are many examples of other businesses that have saved money by reducing their environmental footprints.--From publisher description.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.4083 H617 2008 (Browse shelf(Opens below)) | Available | 34284003380235 |
Includes index.
Hirshberg describes how he built a successful $300-million-per-year business by incorporating environmental principles and practices, and how other companies can accomplish this as well. He maintains that making a business green actually saves companies money in the long run, while boosting consumer loyalty and thus reducing advertising costs. Hirshberg illustrates his points with practical information and advice, as well as anecdotes from the early days of his yogurt company. Included are many examples of other businesses that have saved money by reducing their environmental footprints.--From publisher description.
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