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Putting on appearances : gender and advertising / Diane Barthel.

By: Barthel, Diane L, 1949-.
Material type: TextTextSeries: Women in the political economy. Publisher: Philadelphia : Temple University Press, 1988General Notes: Includes index.Bibliography: Bibliography: p. 197-211.Description: ix, 219 p. ; 22 cm.ISBN: 0877225281 (alk. paper) :.Subject(s): Sex role in advertising -- United States | Visual communication -- United States -- Psychological aspects | Imagery (Psychology)DDC classification: 659.1/042
Contents:
Madison Avenue : method and madness -- The voices of authority -- The self observed -- Sex and romance -- Beauty status, social status -- The geography of beauty -- Woman in a man's world -- The accursed portion -- Beauty rituals -- A gentleman and a consumer.
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 659.1 B282 (Browse shelf(Opens below)) Available 34284001268846

Includes index.

Bibliography: p. 197-211.

Madison Avenue : method and madness -- The voices of authority -- The self observed -- Sex and romance -- Beauty status, social status -- The geography of beauty -- Woman in a man's world -- The accursed portion -- Beauty rituals -- A gentleman and a consumer.

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