The king of Madison Avenue : David Ogilvy and the making of modern advertising / Kenneth Roman.
By: Roman, Kenneth
.
Material type: 
TextPublisher: New York : Palgrave Macmillan, 2009Edition: 1st ed.Bibliography: Includes bibliographical references (p. [249]-271) and index.Description: xiv, 282 p., [8] p. of plates : ill. ; 25 cm.ISBN: 9781403978950; 1403978956.Other title: David Ogilvy and the making of modern advertising.Subject(s): Ogilvy, David, 1911-1999 | Advertising executives -- United States -- Biography | Advertising agencies -- United States -- History -- 20th century | Advertising -- United States -- History -- 20th centuryDDC classification: 659.092 | B Online resources: Contributor biographical information | Publisher description Summary: Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 659.092 R661 2009 (Browse shelf(Opens below)) | Available | 34284003377884 |
Includes bibliographical references (p. [249]-271) and index.
Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
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