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Media math : basic techniques of media evaluation / Robert W. Hall.
By: Hall, Robert W. (Robert William)
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Material type: 
TextPublisher: Lincolnwood, IL, U.S.A. : NTC Business Books, c1987General Notes: Includes index.Description: v, 138 p. : ill. ; 28 cm.ISBN: 0844231428 (pbk.) :.Subject(s): Advertising media planning -- Mathematics | Business mathematicsDDC classification: 659.1/01/51
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 659.1 H146 (Browse shelf(Opens below)) | Available | 34284001277961 |
Includes index.
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