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Why we buy : the science of shopping / Paco Underhill.

By: Underhill, Paco.
Material type: TextTextPublisher: New York : Simon & Schuster, 2009Edition: Updated and rev.General Notes: Includes index; "Updated and revised for the Internet, the global consumer and beyond.".Description: xii, 306 p. ; 22 cm.ISBN: 9781416595243 :; 1416595244.Subject(s): Marketing research | Consumer behavior | Shopping
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Includes index.

"Updated and revised for the Internet, the global consumer and beyond."

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