Habit : the 95% of behavior marketers ignore / Neale Martin.

Includes bibliographical references and index.

1. THE FORCE OF HABIT. How habits undermine marketing -- New product failure -- Loss of customers -- Dissatisfaction with customer satisfaction -- Why we're addicted to Bill Gates -- You are of two minds (at least) -- The executive and habitual minds in action -- You iDrive me crazy -- Your customer's two minds -- A Norman Door into the two minds of the customer -- The Limbic System: where habits form and live -- Peeking into human memory -- The PFC: home to the executive mind -- 2. HABITS: THE NEW SCIENCE OF MARKETING. Of iPods, habits, and market revolution -- How the iPod killed the CD -- Marketing from a habitual perspective -- The failure of customer satisfaction -- Becoming your customers' habit -- Habit and marketing management -- Habit and product design -- Habits and product development -- The Swiffer: designed to clean up -- Product launch: creating mental models and building habits -- Price conscious -- Channels of habituation -- Positioning in the retail environment -- Promoting habits -- Advertising -- Personal selling -- Sales promotion -- Public relations -- Trust the brand -- The physical brand -- Marketing research -- 3. TREAT YOUR CUSTOMERS LIKE DOGS. Of Google and cigarettes -- Behavioral thinking -- Karen Pryor shapes a generation of trainers -- Calling for reinforcements -- A matter of timing -- Conditioned reinforcers to the rescue -- Talking to the habitual mind -- Behavioral marketing: becoming your customer's habit (thru discovery, purchase, and use) -- The four steps to behavioral marketing (context, training, reinforcement, cue) -- Habit maintenance -- Schedules of reinforcement -- The force of habits: the double-edged sword.