Africa rising : how 900 million African consumers offer more than you think / Vijay Mahajan ; with Robert E. Gunther.
By: Mahajan, Vijay
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Material type: 
TextPublisher: Upper Saddle River, N.J. : Wharton School Pub., c2009Bibliography: Includes bibliographical references (p. 221-237) and index.Description: xii, 260 p., [16] p. of plates : ill. (chiefly col.), maps (chiefly col.) ; 24 cm.ISBN: 0132339420 (hbk. : alk. paper); 9780132339421 (hbk. : alk. paper).Subject(s): Investments, Foreign -- Africa | International business enterprises -- Africa | Africa -- Commerce | Africa -- Economic conditionsDDC classification: 382.096 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 382.096 M277 2009 (Browse shelf(Opens below)) | Available | 34284003372943 |
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Includes bibliographical references (p. 221-237) and index.
Baking bread in Zimbabwe -- Africa is richer than you think -- The power of Africa two -- Harnessing the Hanouti: opportunities in organizing the market -- Building Mama Habiba an ice factory: opportunities in infrastructure -- Running with the cheetah generation: opportunities in Africa's youth market -- Hello to Nollywood: opportunities in media and entertainment -- Coming home: opportunities in the African diaspora -- Conclusion: Ubuntu market.
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