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Building buzz to beat the big boys : word-of-mouth marketing for small businesses / Steve O'Leary and Kim Sheehan.

By: O'Leary, Steve.
Contributor(s): Sheehan, Kim.
Material type: TextTextPublisher: Westport, Conn. : Praeger Publishers, 2008Bibliography: Includes bibliographical references and index.Description: xvi, 178 p. : ill. ; 25 cm.ISBN: 9780313345982 (alk. paper); 0313345988 (alk. paper).Subject(s): Word-of-mouth advertising | Small business marketingDDC classification: 658.8/72
Contents:
The importance of word of mouth and customer communities -- Who are your customers? -- Getting started with word of mouth -- Encouraging and rewarding word of mouth with family, flirts, and phantoms -- How customer communities work -- Establishing your online community -- Growing and supporting your online community -- Tracking the results -- Keeping your community fresh and vital -- Ethical considerations that will make your community more successful -- The adventure begins.
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.872 Ol24 2008 (Browse shelf(Opens below)) Available 34284003372794

Includes bibliographical references and index.

The importance of word of mouth and customer communities -- Who are your customers? -- Getting started with word of mouth -- Encouraging and rewarding word of mouth with family, flirts, and phantoms -- How customer communities work -- Establishing your online community -- Growing and supporting your online community -- Tracking the results -- Keeping your community fresh and vital -- Ethical considerations that will make your community more successful -- The adventure begins.

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