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Future savvy : identifying trends to make better decisions, manage uncertainty, and profit from change / Adam Gordon.

By: Gordon, Adam, 1964-.
Material type: TextTextPublisher: New York : American Management Association, c2009Bibliography: Includes bibliographical references (p. 285-287) and index.Description: x, 294 p. : ill. ; 24 cm.ISBN: 9780814409121 (hardcover); 0814409121 (hardcover).Subject(s): Business forecasting | Strategic planning | Industrial managementDDC classification: 658.4/012
Contents:
Recognizing forecast intentions -- The quality of information : how good is the data? -- Bias traps : how and why interpretations are spun -- Zeitgeist and perception : how we can't escape our own mind -- The power of user utility : how consumers drive and block change -- Drivers, blockers, and trends -- The limits of quantitative forecasting -- A systems perspective in forecasting -- Alternative futures : how it's better to be vaguely right than exactly wrong -- Applying forecast filtering -- Questions to ask of any forecast.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.4012 G653 2009 (Browse shelf(Opens below)) Available 34284003372711

Includes bibliographical references (p. 285-287) and index.

Recognizing forecast intentions -- The quality of information : how good is the data? -- Bias traps : how and why interpretations are spun -- Zeitgeist and perception : how we can't escape our own mind -- The power of user utility : how consumers drive and block change -- Drivers, blockers, and trends -- The limits of quantitative forecasting -- A systems perspective in forecasting -- Alternative futures : how it's better to be vaguely right than exactly wrong -- Applying forecast filtering -- Questions to ask of any forecast.

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