Consumer behavior in marketing strategy / John A. Howard.

By: Howard, John A .

Material type: Text

TextPublisher: Englewood Cliffs, NJ : Prentice Hall, c1989Bibliography: Includes bibliographical references and indexes.Description: xix, 375 p. : ill. ; 25 cm.ISBN: 0131696661 :.Subject(s): Consumer behavior

| Marketing -- Management

DDC classification: 658.8/342

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	658.8 H834 (Browse shelf(Opens below))	Available		34284001274513

Includes bibliographical references and indexes.

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Consumer behavior in marketing strategy / John A. Howard.

By: Howard, John A.

By: Howard, John A .