Branded male : marketing to men / Mark Tungate.
By: Tungate, Mark.
Material type: TextPublisher: London ; Philadelphia : Kogan Page, 2008Bibliography: Includes bibliographical references (p. [222]-223) and index.Description: ix, 228 p., [16] p. of plates : col. ill. ; 24 cm.ISBN: 9780749450113; 0749450118.Subject(s): Branding (Marketing) | Male consumers | Target marketingDDC classification: 658.80081Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.80081 T834 2008 (Browse shelf(Opens below)) | Available | 34284003368610 |
Includes bibliographical references (p. [222]-223) and index.
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