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Sneaker wars : the enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sports / Barbara Smit.

By: Smit, Barbara.
Material type: TextTextPublisher: New York : Ecco, c2008Edition: 1st ed.Bibliography: Includes bibliographical references (p. [365]-368) and index.Description: xvi, 384 p. : ill. ; 24 cm.ISBN: 9780061246579; 0061246573.Subject(s): Dassler, Adi, 1900-1959 | Dassler, Rudi, 1898-1974 | Adidas-Salomon AG | PUMA AG Rudolf Dassler Sport | Sporting goods industry -- Germany -- History | Footwear industry -- Germany -- History | Athletic shoes -- HistoryDDC classification: 338.7/68536 | 338.7
Contents:
Two brothers, one feud -- Champions of the world -- Multibillion-dollar rescue.
Summary: Traces the fierce rivalry between brothers Adi and Rudi Dassler, who launched a successful shoe business from their mother's laundry room in Germany before a bitter feud prompted their separation and launch of competitors Adidas and Puma.
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 338.76887 Sm49 2008 (Browse shelf(Opens below)) Available 34284003368164

Includes bibliographical references (p. [365]-368) and index.

Two brothers, one feud -- Champions of the world -- Multibillion-dollar rescue.

Traces the fierce rivalry between brothers Adi and Rudi Dassler, who launched a successful shoe business from their mother's laundry room in Germany before a bitter feud prompted their separation and launch of competitors Adidas and Puma.

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