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Humor in the advertising business : theory, practice, and wit / Fred K. Beard.
By: Beard, Fred K
.
Material type: 
TextPublisher: Lanham : Rowman & Littlefield, c2008Bibliography: Includes bibliographical references (p. 183-188) and index.Description: xiv, 205 p. : ill. ; 23 cm.ISBN: 9780742554252 (cloth : alk. paper); 9780742554269 (pbk. : alk. paper).Subject(s): Humor in advertisingDDC classification: 659.1 Online resources: Table of contents:
Contents:
Historic attempts at advertising humor -- Theoretically, what's so funny? -- Why typology is a funny word -- How does silly sell? -- When humorous ads aren't funny -- Campaigns that made audiences laugh-- and buy.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 659.1 B35 2008 (Browse shelf(Opens below)) | Available | 34284003367844 |
Includes bibliographical references (p. 183-188) and index.
Historic attempts at advertising humor -- Theoretically, what's so funny? -- Why typology is a funny word -- How does silly sell? -- When humorous ads aren't funny -- Campaigns that made audiences laugh-- and buy.
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