Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys / Marcel Danesi.
By: Danesi, Marcel
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Material type: 
TextPublisher: Lanham : Rowman & Littlefield, c2008Bibliography: Includes bibliographical references and index.Description: viii, 211 p. : ill. ; 24 cm.ISBN: 9780742555440 (cloth : alk. paper); 9780742555457 (pbk. : alk. paper).Subject(s): Advertising | Marketing | Consumer behavior | Brand name products | Signs and symbolsDDC classification: 658.8001/9 Online resources: Table of contents | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8001 D199 2008 (Browse shelf(Opens below)) | Available | 34284003364205 |
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| 658.8 Z28 Advertising on the Internet / | 658.8 Z34 Delivering quality service : balancing customer perceptions and expectations / | 658.8 Z75g Getting wiser to teens : more insights into marketing to teenagers / | 658.8001 D199 2008 Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys / | 658.8002 K843 The E-commerce book : building the E-empire / | 658.80081 T834 2008 Branded male : marketing to men / | 658.80089 K845 Hispanic marketing a cultural perspective / |
Includes bibliographical references and index.
1. What is advertising? -- Defining advertising -- A historical sketch -- Advertising and society -- Studying advertising -- 2. General techniques and strategies -- Generic strategies -- Creating a brand image -- Uses of technology -- Mythologization -- 3. Brand names -- What's in a name? -- From product to brand -- Inside the name -- Symbolic brands -- 4. Logos -- What is a logo? -- Visual brands -- Inside the logo -- Geometrical logos -- 5. Language-based techniques -- General techniques -- The tagline -- The slogan -- Humor -- 6. Art -- Advertising and art -- Art techniques -- Representation -- Design -- 7. The meanings of ads -- Desires, needs, and emotions -- Ads -- Decoding ads -- Reality ads -- 8. Marketing -- Marketing -- The ad campaign -- The media-technology partnership -- Branding -- 9. Advertising and society -- Social effects -- A glance at the studies -- Culture jamming -- So, why does it sell? -- Glossary.
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