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Appetite for change : how the counterculture took on the food industry / Warren J. Belasco.

By: Belasco, Warren James.
Material type: TextTextPublisher: Ithaca : Cornell University Press, 2007Edition: 2nd updated ed.Bibliography: Includes bibliographical references (p. [259]-313) and index.Description: xi, 327 p. ; 24 cm.ISBN: 0801473292 (pbk. : alk. paper); 9780801473296 (pbk. : alk. paper).Subject(s): Natural foods industry -- United States | Food industry and trade -- United States | Subculture -- United States | Consumers -- United StatesDDC classification: 338.4/76413020973 Online resources: Table of contents
Contents:
An edible dynamic -- Radical consumerism -- Radical therapy : the oppositional identity -- Organic force : an alternative infrastructure -- The orthodox defense : the war of the metaphors -- The mess in Washington -- The press : shifting the center -- Opportunism in the marketplace -- Straddling the contradictions -- A healthy foods portfolio -- Looking backward, and forward.
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Includes bibliographical references (p. [259]-313) and index.

An edible dynamic -- Radical consumerism -- Radical therapy : the oppositional identity -- Organic force : an alternative infrastructure -- The orthodox defense : the war of the metaphors -- The mess in Washington -- The press : shifting the center -- Opportunism in the marketplace -- Straddling the contradictions -- A healthy foods portfolio -- Looking backward, and forward.

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