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Marketing metrics : 50+ metrics every executive should master / Paul W. Farris ... [et al.].

Contributor(s): Farris, Paul.
Material type: TextTextPublisher: Upper Saddle River, N.J. : Wharton School Pub., c2006Bibliography: Includes bibliographical references (p. 335-337) and index.Description: xvi, 359 p. : ill. ; 25 cm.ISBN: 0131873709 (hardback : alk. paper); 9780131873704 (hardback : alk. paper).Subject(s): Marketing research | Marketing -- Mathematical modelsDDC classification: 658.8/3 Online resources: Table of contents
Contents:
Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability-- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and Web metrics -- Marketing and finance -- The marketing metrics x-ray.
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.83 M341 (Browse shelf(Opens below)) Available 34284003342680

Includes bibliographical references (p. 335-337) and index.

Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability-- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and Web metrics -- Marketing and finance -- The marketing metrics x-ray.

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