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The secret to GE's success / William E. Rothschild.

By: Rothschild, William E.
Material type: TextTextPublisher: New York : McGraw-Hill, c2007Bibliography: Includes bibliographical references (p. 271-274) and index.Description: xvi, 293 p. : ill. ; 24 cm.ISBN: 0071475931 (hardcover : alk. paper); 9780071475938 (hardcover : alk. paper).Subject(s): General Electric Company -- History | General Electric Company -- Management | Electric industries -- United States -- Management -- Case studiesDDC classification: 338.7/62130973 Online resources: Table of contents | Publisher description
Contents:
Living better with electricity : GE's first stage, 1879 to 1939, Edison-Swope/Young -- Selecting the wrong technology -- Becoming the leader -- Seeking advice and sharing the wealth -- Staying # 1 -- Diversification and decentralization : GE's second stage, 1940 to 1970, Wilson/Borch -- Winning the war -- Decentralized growth -- Professional management -- The conversion of Ronald Reagan -- GE can do anything it wants to do -- Portfolio leadership : GE's third stage, 1971-to 2001, Borch/Welch -- Admitting mistakes -- Pruning and divesting -- Nothing is sacred -- GE's cultural revolution -- Back to the future : GE's fourth stage, 2001 to present, Immelt -- Go big! -- More cultural changes -- Success factors.
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 338.76213 R746 (Browse shelf(Opens below)) Available 34284003339934

Includes bibliographical references (p. 271-274) and index.

Living better with electricity : GE's first stage, 1879 to 1939, Edison-Swope/Young -- Selecting the wrong technology -- Becoming the leader -- Seeking advice and sharing the wealth -- Staying # 1 -- Diversification and decentralization : GE's second stage, 1940 to 1970, Wilson/Borch -- Winning the war -- Decentralized growth -- Professional management -- The conversion of Ronald Reagan -- GE can do anything it wants to do -- Portfolio leadership : GE's third stage, 1971-to 2001, Borch/Welch -- Admitting mistakes -- Pruning and divesting -- Nothing is sacred -- GE's cultural revolution -- Back to the future : GE's fourth stage, 2001 to present, Immelt -- Go big! -- More cultural changes -- Success factors.

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