Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath.
By: Heath, Chip
.
Contributor(s): Heath, Dan.
Material type: 
TextPublisher: New York : Random House, c2007Edition: 1st ed.Bibliography: Includes bibliographical references (p. [259]-276) and index.Description: 291 p. ; 22 cm.ISBN: 1400064287; 9781400064281.Subject(s): Social psychology | Contagion (Social psychology) | Context effects (Psychology)DDC classification: 302/.13 Summary: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 302.13 H351 (Browse shelf(Opens below)) | Available | 34284003341336 |
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| 302.12 Al152 2006 Social intelligence : the new science of success / | 302.12 F975 Culture of fear : risk-taking and the morality of low expectation / | 302.13 C852 2012 The rules of influence : winning when you're in the minority / | 302.13 H351 Made to stick : why some ideas survive and others die / | 302.14 B789 2013 Top dog : the science of winning and losing / | 302.14 K269 2012 Privacy / | 302.2 Ai33 2012 Sharing : culture and the economy in the Internet age / |
Includes bibliographical references (p. [259]-276) and index.
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.
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