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The real Pepsi challenge : the inspirational story of breaking the color barrier in American business / Stephanie Capparell.

By: Capparell, Stephanie.
Material type: TextTextSeries: Wall Street journal book: Publisher: New York : Free Press, c2007Bibliography: Includes bibliographical references (p. 289-329) and index.Description: xvii, 349 p., [16] p. of plates : ill. ; 24 cm.ISBN: 0743265718; 9780743265713.Subject(s): PepsiCo, inc. -- Employees -- Recruiting -- History | African American executives -- United States -- History | Cola drinks -- United States -- Marketing -- History | African American consumers -- United States -- HistoryDDC classification: 338.7/66362092396073 Online resources: Publisher description
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Includes bibliographical references (p. 289-329) and index.

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