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Pink ribbons, inc. : breast cancer and the politics of philanthropy / Samantha King.

By: King, Samantha, 1970-.
Material type: TextTextPublisher: Minneapolis : University of Minnesota Press, c2006Bibliography: Includes bibliographical references (p. 127-149) and index.Description: xxxii, 157 p. : ill. ; 24 cm.ISBN: 0816648980 (hc/j : alk. paper).Subject(s): Breast -- Cancer -- Treatment -- United States -- Endowments | Breast -- Cancer -- Treatment -- United States -- Finance | Breast -- Cancer -- Patients -- United StatesDDC classification: 362.196/99449 Online resources: Table of contents
Contents:
A dream cause : breast cancer, corporate philanthropy, and the market for generosity -- Doing good by running well : the race for the cure and the politics of civic fitness -- Stamping out breast cancer : the neoliberal state and the volunteer citizen -- Imperial charity : women's health, cause-related marketing, and global capitalism -- The culture of survivorship and the tyranny of cheerfulness
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Includes bibliographical references (p. 127-149) and index.

A dream cause : breast cancer, corporate philanthropy, and the market for generosity -- Doing good by running well : the race for the cure and the politics of civic fitness -- Stamping out breast cancer : the neoliberal state and the volunteer citizen -- Imperial charity : women's health, cause-related marketing, and global capitalism -- The culture of survivorship and the tyranny of cheerfulness

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