The 50-plus market : why the future is age neutral when it comes to marketing & branding strategies / Dick Stroud.
By: Stroud, Dick
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Material type: 
TextPublisher: London ; Sterling, VA : Kogan Page, 2005General Notes: "In association with OMD."; Includes index.Description: xvi, 314 p. : ill. ; 24 cm.ISBN: 0749442581; 9780749442583.Other title: Fifty-plus market.Subject(s): Marketing | Middle-aged consumers -- Attitudes | Older consumers -- AttitudesDDC classification: 658.8/0084/4 Online resources: Table of contents | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.804 St89 (Browse shelf(Opens below)) | Available | 34284003464617 |
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"In association with OMD."
Includes index.
Marketers on marketing to the over-50s -- The future is getting old(er) -- Myths and marketing myopia -- A global snapshot -- What's different about being 'old'? -- The strange world of segmentation -- The value of geodemographics -- The rules have changed -- From theory to practice -- Interactive channels : myths, facts and unknowns -- Interactive media for older eyes, hands and minds -- Communicating with the over-50s -- Thoughts about the creative -- What of the future?
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