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Marketing to the new super consumer : mom & kid / Tim Coffey, David Siegel and Greg Livingston.

By: Coffey, Timothy J.
Contributor(s): Siegel, David L | Livingston, Gregory.
Material type: TextTextPublisher: Ithaca, NY : Paramount Market Pub., c2006Bibliography: Includes bibliographical references (p. [203]-207) and index.Description: x, 221 p. : ill. ; 24 cm.ISBN: 0976697327; 9780976697329.Other title: Mom & kid.Subject(s): Women consumers | Child consumers | Consumers -- Research | Marketing | Market segmentation
Contents:
Introducing the new super consumer-- mom & her kid -- How did this happen? -- Life stages of the four-eyed, four-legged consumer -- Mom and kid motivators, or, Getting to win-win -- The decision-making process of 4i4l -- The mom & kid 4i4l consumer as a market -- How the 4i4l thinks -- Marketing to the 4i4l -- Developing insights--researching your 4i4l -- How to intercept your consumer--the 4i4l and its media -- Rules of engagement--how to communicate -- Exciting your consumer -- Some surprise 4i4l examples.
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.834 C654 (Browse shelf(Opens below)) Available 34284003464328

Includes bibliographical references (p. [203]-207) and index.

Introducing the new super consumer-- mom & her kid -- How did this happen? -- Life stages of the four-eyed, four-legged consumer -- Mom and kid motivators, or, Getting to win-win -- The decision-making process of 4i4l -- The mom & kid 4i4l consumer as a market -- How the 4i4l thinks -- Marketing to the 4i4l -- Developing insights--researching your 4i4l -- How to intercept your consumer--the 4i4l and its media -- Rules of engagement--how to communicate -- Exciting your consumer -- Some surprise 4i4l examples.

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