Your attention, please : how to appeal to today's distracted, disinterested, disengaged, disenchanted, and busy consumer / Paul B. Brown and Alison Davis.
By: Brown, Paul B
.
Contributor(s): Davis, Alison (Alison Bonnie).
Material type: 
TextPublisher: Avon, Mass. : Adams Business, c2006Bibliography: Includes bibliographical references (p. 219-220) and index.Description: xvi, 224 p. ; 19 cm.ISBN: 1593376871; 9781593376871.Subject(s): Advertising -- Psychological aspects | AttentionDDC classification: 659.1 Online resources: Table of contents | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 659.1 B814 (Browse shelf(Opens below)) | Available | 34284003464112 |
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Includes bibliographical references (p. 219-220) and index.
What's the problem? -- Stuffed with information and starved for attention -- A compelling strategy for getting attention -- Focus on "you" -- Love your audience -- Techniques to grab and hold people's attention -- Create a high concept -- Fill in the blanks -- Tell a story -- Provide easy navigation -- Make it visual -- Stay short and sweet -- Write a recipe -- Putting these ideas into practice -- Learn by example -- Sell the new approach.
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