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Real-life marketing and promotion strategies in college libraries : connecting with campus and community / Barbara Whitney Petruzzelli, editor.

Contributor(s): Petruzzelli, Barbara Whitney.
Material type: TextTextPublisher: Binghamton, NY : Haworth Information Press, c2005General Notes: "Co-published simultaneously as College & undergraduate libraries, volume 12, numbers 1/2 2005.".Bibliography: Includes bibliographical references and index.Description: xvi, 192 p. : ill. ; 23 cm.ISBN: 0789031574 (alk. paper); 0789031582 (pbk. : alk. paper).Uniform titles: College & undergraduate libraries. Subject(s): Academic libraries -- Marketing | Academic libraries -- Public relations | Libraries and colleges | Libraries and studentsDDC classification: 025.1/977 Online resources: Table of contents
Contents:
Using student focus groups to inform library planning and marketing / Melissa L. Becher, Janice L. Flug -- Marketing the academic library : building on the "@ your library" framework / Heather Empey, Nancy E. Black -- Getting the word out : publicizing library programs and services to the community / Rob Withers -- Matching media to audience equals marketing success / Kathleen Conley, Toni Tucker -- Marketing virtual reference : what academic libraries have done / Luke Vilelle -- Marketing resources for the busy librarian / Deborah O. Lee -- Drop them a postcard : another way to reach your patrons / John A. Cosgrove -- Frankenstein @ our library : monstrous opportunities for marketing / Barbara M. MacAlpine -- Affordable, effective, and realistic marketing / Jane M. Verostek -- Collaborating with students to develop an advertising campaign / Robert B. McGeachin, Diana Ramirez -- Implementing an action plan : strategies for marketing library services / Jennifer Campbell, Sally Gibson -- We better get this party started! / Lisa Lavoie, Judith Markiewicz.
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 025.1977 R229 (Browse shelf(Opens below)) Available 34284003463577

"Co-published simultaneously as College & undergraduate libraries, volume 12, numbers 1/2 2005."

Includes bibliographical references and index.

Using student focus groups to inform library planning and marketing / Melissa L. Becher, Janice L. Flug -- Marketing the academic library : building on the "@ your library" framework / Heather Empey, Nancy E. Black -- Getting the word out : publicizing library programs and services to the community / Rob Withers -- Matching media to audience equals marketing success / Kathleen Conley, Toni Tucker -- Marketing virtual reference : what academic libraries have done / Luke Vilelle -- Marketing resources for the busy librarian / Deborah O. Lee -- Drop them a postcard : another way to reach your patrons / John A. Cosgrove -- Frankenstein @ our library : monstrous opportunities for marketing / Barbara M. MacAlpine -- Affordable, effective, and realistic marketing / Jane M. Verostek -- Collaborating with students to develop an advertising campaign / Robert B. McGeachin, Diana Ramirez -- Implementing an action plan : strategies for marketing library services / Jennifer Campbell, Sally Gibson -- We better get this party started! / Lisa Lavoie, Judith Markiewicz.

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