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Loyalty myths : hyped strategies that will put you out of business-- and proven tactics that really work / Timothy L. Keiningham [et al.].

Contributor(s): Keiningham, Timothy L.
Material type: TextTextPublisher: Hoboken, N.J. : John Wiley & Sons, c2006Bibliography: Includes bibliographical references (p. 233-248) and index.Description: xvii, 254 p. : ill. ; 24 cm.ISBN: 0471743151 (cloth).Subject(s): Customer loyaltyDDC classification: 658.8/343 Online resources: Contributor biographical information | Publisher description | Table of contents
Contents:
Loyalty myths that subvert company goals -- Loyalty myths contaminating company management practices -- Myths about customers: their needs, behaviors and referrals -- Myths concerning loyalty programs -- Myths about loyalty, share of business, and profitability -- Loyalty myths regarding employees -- The foundations of customer loyalty -- The right way to manage for customer loyalty.
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.8343 K267 (Browse shelf(Opens below)) Available 34284003431814

Includes bibliographical references (p. 233-248) and index.

Loyalty myths that subvert company goals -- Loyalty myths contaminating company management practices -- Myths about customers: their needs, behaviors and referrals -- Myths concerning loyalty programs -- Myths about loyalty, share of business, and profitability -- Loyalty myths regarding employees -- The foundations of customer loyalty -- The right way to manage for customer loyalty.

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