Let my people go surfing : the education of a reluctant businessman / Yvon Chouinard.
By: Chouinard, Yvon
.
Material type: 
TextPublisher: New York : Penguin Press, 2005Bibliography: Includes bibliographical references (p. [263]-[264]).Description: 260, [4] p. : ill. ; 24 cm.ISBN: 1594200726.Subject(s): Chouinard, Yvon, 1938- | Businesspeople -- United States -- Biography | Social responsibility of businessDDC classification: 658.4/083 Online resources: Table of contents Summary: Patagonia, Inc. is one of the earth's most interesting and inspiring companies. For almost forty years, its reputation for high quality, maverick innovation, and long-term environmental responsibility has put it in a class by itself. And everything flows from Patagonia's founder, Yvon Chouinard, whose creation myth is now an American business legend. Here, Yvon Chouinard relates his and his company's story and the core philosophies that have sustained Patagonia, Inc. year in and year out. This is not another story of a successful businessman who manages on the side to do great good and have grand adventures; it's the story of a man who brought doing good and having grand adventures into the heart of his business model--and who enjoyed even more business success as a result.--From publisher description.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.4083 C457 (Browse shelf(Opens below)) | Available | 34284003459039 |
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Includes bibliographical references (p. [263]-[264]).
Patagonia, Inc. is one of the earth's most interesting and inspiring companies. For almost forty years, its reputation for high quality, maverick innovation, and long-term environmental responsibility has put it in a class by itself. And everything flows from Patagonia's founder, Yvon Chouinard, whose creation myth is now an American business legend. Here, Yvon Chouinard relates his and his company's story and the core philosophies that have sustained Patagonia, Inc. year in and year out. This is not another story of a successful businessman who manages on the side to do great good and have grand adventures; it's the story of a man who brought doing good and having grand adventures into the heart of his business model--and who enjoyed even more business success as a result.--From publisher description.
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