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Cheap : the real cost of the global trend for bargains, discounts & customer choice / David Bosshart.

By: Bosshart, David.
Material type: TextTextPublisher: London ; Philadelphia : Kogan Page, 2006General Notes: Includes index.Description: vii, 197 p. : ill. ; 23 cm.ISBN: 0749445343.Uniform titles: Billig. English Subject(s): Consumers' preferences | Discount | Cost | Marketing | GlobalizationDDC classification: 339.4/7
Contents:
The Age of Cheap: why (almost) everything is getting cheaper -- The axis of evil in the economy: Wal-Mart, China and the internet -- The Wal-Martization of our society: how we are all becoming Wal-Mart -- The models for present-day rationalization: Aldification, McDonaldization, Starbuckification etc -- Faster, better, cheaper: intensified time markets drive the Age of Cheap -- No frills: on the illusions of the service economy -- What is worth what? Prices in the Age of Cheap -- The next chapter: the new normality in globalizing markets.
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Includes index.

The Age of Cheap: why (almost) everything is getting cheaper -- The axis of evil in the economy: Wal-Mart, China and the internet -- The Wal-Martization of our society: how we are all becoming Wal-Mart -- The models for present-day rationalization: Aldification, McDonaldization, Starbuckification etc -- Faster, better, cheaper: intensified time markets drive the Age of Cheap -- No frills: on the illusions of the service economy -- What is worth what? Prices in the Age of Cheap -- The next chapter: the new normality in globalizing markets.

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