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How much is enough? : getting the most from your advertising dollar / John Philip Jones.
By: Jones, John Philip
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Material type: 
TextPublisher: New York : Toronto : New York : Lexington Books ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1992Bibliography: Includes bibliographical references (p. [347]-370) and index.Description: xvii, 382 p. : ill. ; 25 cm.ISBN: 0669246395 :.Subject(s): AdvertisingDDC classification: 659.1
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 659.1 J718 (Browse shelf(Opens below)) | Available | 34284001289735 |
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Includes bibliographical references (p. [347]-370) and index.
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