What customers really want : how to bridge the gap between what your organization offers and what your customers crave / Scott McKain.

By: McKain, Scott .

Material type: Text

TextPublisher: Nashville : Nelson Business, c2005Bibliography: Includes bibliographical references (p. 189-192).Description: xxviii, 195 p. ; 24 cm.ISBN: 0785211985 (hardcover).Subject(s): Relationship marketing

| Marketing -- Psychological aspects

| Consumer behavior

| Customer services -- Management

| Customer relations -- Management

| Organizational effectiveness

DDC classification: 658.8/12 Online resources: Table of contents

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	658.8 M191 (Browse shelf(Opens below))	Available		34284003427952

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