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The search : how Google and its rivals rewrote the rules of business and transformed our culture / John Battelle.

By: Battelle, John, 1965-.
Material type: TextTextPublisher: New York : Portfolio, 2005Bibliography: Includes bibliographical references (p. [289]-299) and index.Description: 311 p. : ill. ; 24 cm.ISBN: 1591840880.Subject(s): Google (Firm) | Internet industry -- United States | Web search engines | Internet searching | Information society -- United StatesDDC classification: 338.7/6102504/0973
Contents:
The database of intentions -- Who, what, where, why, when, and how (much) -- Search before Google -- Google is born -- A billion dollars, one nickel at a time : the Internet gets a new business model -- Google 2000-2004: zero to $3 billion in five years -- The search economy -- Search, privacy, government, and evil -- Google goes public -- Google today, Google tomorrow -- Perfect search.
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Includes bibliographical references (p. [289]-299) and index.

The database of intentions -- Who, what, where, why, when, and how (much) -- Search before Google -- Google is born -- A billion dollars, one nickel at a time : the Internet gets a new business model -- Google 2000-2004: zero to $3 billion in five years -- The search economy -- Search, privacy, government, and evil -- Google goes public -- Google today, Google tomorrow -- Perfect search.

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