MarketBusters : 40 strategic moves that drive exceptional business growth / Rita Gunther McGrath, Ian C. MacMillan.
By: McGrath, Rita Gunther
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Contributor(s): MacMillan, Ian C.
Material type: 
TextPublisher: Boston : Harvard Business School Press, c2005Bibliography: Includes bibliographical references (p. 237-244) and index.Description: viii, 264 p. ; 25 cm.ISBN: 1591391237 (hardcover : alk. paper).Other title: Market busters | 40 strategic moves that drive exceptional business growth.Subject(s): Strategic planning -- Handbooks, manuals, etc | Customer relations -- Management -- Handbooks, manuals, etcDDC classification: 658.4/012 Online resources: Table of contents | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.4012 M178 (Browse shelf(Opens below)) | Available | 34284003439692 |
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| 658.4012 K541 2010 The lords of strategy : the secret intellectual history of the new corporate world / | 658.4012 L133 2013 Playing to win : how strategy really works / | 658.4012 L334 Strategic thinking for smaller businesses and divisions / | 658.4012 M178 MarketBusters : 40 strategic moves that drive exceptional business growth / | 658.4012 M194 2012 How to write a business plan / | 658.4012 M211 Business plans that work : for your small business / | 658.4012 M233 Sun Tzu and the art of business : six strategic principles for managers / |
Includes bibliographical references (p. 237-244) and index.
MarketBusting strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing MarketBusting strategies -- MarketBuster case study : Royal Insurance Italy.
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