Trillion-dollar moms : marketing to a new generation of mothers / Maria T. Bailey and Bonnie W. Ulman.
By: Bailey, Maria T
.
Contributor(s): Ulman, Bonnie W.
Material type: 
TextPublisher: Chicago : Dearborn Trade Pub., c2005Bibliography: Includes bibliographical references and index.Description: xviii, 237 p. ; 24 cm.ISBN: 1419504576 (hardcover).Subject(s): Women consumers -- United States | Mothers -- United States | Marketing -- United States | New age consumers -- United StatesDDC classification: 658.8/3/0852 Online resources: Table of contents | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.83 B153 (Browse shelf(Opens below)) | Available | 34284003433877 |
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Includes bibliographical references and index.
Taking aim at the mom market -- Talking about my generation -- Working it: mothers in the office -- Baby boomers: parenting pioneers -- Gen X marks the spot -- Generation Y not? -- Silver birds, gilded wallets -- Messages for moms -- Reaching the right moms the write way -- Getting moms buzzing through public relations -- Connecting with moms through brand experiences -- Moms online and unplugged -- Cultural influences in a mom's world -- Opportunities for the future.
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