Breakthrough business results with MVT : a fast, cost-free, "secret weapon" for boosting sales, cutting expenses, and improving any business process / Charles Holland ; with David Cochran.

The case for MVT -- The power of MVT: practical, fast, cost-free solutions to any business problem -- How MVT works: using real world tests to take the guesswork, politics, and emotion out of major business decisions -- Using MVT to increase sales, cut costs, and improve customer satisfaction: stories from Citibank, Dupont, Williams-Sonoma, and others -- MVT compared to Six Sigma and other popular improvement approaches -- Implementing an MVT business improvement project in your company -- Step 1: Choose a high-payoff goal, and create the environment -- Step 2: Define how you will measure success and validate your measurement system -- Step 3: Use control charts to hunt for good ideas to test -- Step 4: Use data mining and other statistical techniques to find more good ideas -- Step 5: Brainstorm for improvement ideas with everyone who could possibly have any worthwhile suggestions -- Step 6: Select improvement ideas that are practical and fast, and cost-free -- Step 7: Design an MVT screening experiment to test many ideas quickly -- Step 8: Execute the MVT screening experiment and measure test results -- Step 9: Analyze screening test results to determine which ideas help, hurt, or have no impact on performance (prepare to be surprised) -- Step 10: Design and execute an MVT refining experiment to optimize results -- Step 11: Analyze the results and decide which ideas will make the biggest impact on your business -- Step 12: Carefully implement the most powerful ideas, calculate the bottom line impact, and take the money to the bank! -- What it all adds up to: putting the twelve steps of the MVT process in perspective -- Breakthrough MVT successes in the real world -- How Lowes reduced advertising expenses by $50 million while increasing sales -- How Dupont achieved $26 million in increased production with no capital investment -- A small company implements MVT in its selling process -- How SBC-Ameritech cut its installation and repair backlog in half and eliminated a public relations nightmare -- How Progressive Insurance saved $48 million by reducing attorney involvement in the claims process -- Using MVT to spread breakthrough results throughout your company -- The keys to successful organization-wide improvement -- Phase I: Complete two high-impact MVT projects with breakthrough results -- Phase II: Commit to an organization --wide rollout-- a senior management function -- Phase III: Execute MVT projects throughout the organization -- Phase IV: Maintain the gains, prioritize MVT opportunities, and continuously improve -- The payoff: higher revenues, lower costs, improved profitability, and increased shareholder value.