Brand sense : build powerful brands through touch, taste, smell, sight, and sound / Martin Lindstrom ; foreword by Philip Kotler.
By: Lindström, Martin.
Material type: TextPublisher: New York : Free Press, c2005Bibliography: Includes bibliographical references (p. 215-218) and index.Description: xii, 237 p. : ill. ; 24 cm.ISBN: 0743267842 (alk. paper).Subject(s): Brand name products | Business names | Advertising -- Brand name products | Advertising -- Psychological aspects | Senses and sensationDDC classification: 658.8/27 Online resources: Table of contentsItem type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.827 L645 (Browse shelf(Opens below)) | Available | 34284003324399 |
Includes bibliographical references (p. 215-218) and index.
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