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Brand sense : build powerful brands through touch, taste, smell, sight, and sound / Martin Lindstrom ; foreword by Philip Kotler.

By: Lindström, Martin, 1970-.
Material type: TextTextPublisher: New York : Free Press, c2005Bibliography: Includes bibliographical references (p. 215-218) and index.Description: xii, 237 p. : ill. ; 24 cm.ISBN: 0743267842 (alk. paper).Subject(s): Brand name products | Business names | Advertising -- Brand name products | Advertising -- Psychological aspects | Senses and sensationDDC classification: 658.8/27 Online resources: Table of contents
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.827 L645 (Browse shelf(Opens below)) Available 34284003324399

Includes bibliographical references (p. 215-218) and index.

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