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The tipping point : how little things can make a big difference / Malcolm Gladwell.

By: Gladwell, Malcolm, 1963-.
Material type: TextTextPublisher: Boston : Little, Brown, c2002Edition: 1st Back Bay pbk. ed.Bibliography: Includes bibliographical references (p. [281]-291) and index.Description: xii, 301 p. ; 21 cm.ISBN: 0316346624 :.Subject(s): Social psychology | Contagion (Social psychology) | Causation | Context effects (Psychology)
Contents:
The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe.
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 302 G455 (Browse shelf(Opens below)) Available 34284003300753

Includes bibliographical references (p. [281]-291) and index.

The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe.

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