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Let them eat cake : marketing luxury to the masses-as well as the classes / Pamela N. Danziger.

By: Danziger, Pamela N .

Material type: Text

TextPublisher: Chicago, IL : Dearborn Trade Pub., c2005Bibliography: Includes bibliographical references (p. 287-288) and index.Description: xix, 299 p. : ill. ; 24 cm.ISBN: 0793193079 (6x9 hardcover).Subject(s): Affluent consumers -- Psychology

| Luxuries -- Marketing

| Consumer behavior

DDC classification: 658.8/343 Online resources: Table of contents

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	658.834 D238l (Browse shelf(Opens below))	Available		34284003301512

Includes bibliographical references (p. 287-288) and index.

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Let them eat cake : marketing luxury to the masses-as well as the classes / Pamela N. Danziger.

By: Danziger, Pamela N.

By: Danziger, Pamela N .